Seafood City, the largest Filipino grocerant in North America with 1 million weekly in-store foot traffic and over 400,000 active membership base, has partnered with leading Filipino brands to launch its one-stop digital marketplace app for global Filipinos, SFC+.
A comprehensive digital marketplace app, SFC+ brings together U.S. and top Filipino brands and services, allowing users to easily shop for authentic products, pay bills, send remittances, and even invest in the future of their loved ones in the Philippines.
“SFC+ is a digital hub for Filipinos in North America that gives them exclusive access to U.S. and top Philippine brands, discounts, rewards, and a host of exciting benefits every time they transact using the app,” said SFC+ Inc. President and CEO Elewin Rebaya. “We created this app with the goal of reaching and serving more Filipinos globally, as well as to enrich and meet their ever-evolving lifestyle demands.”
Through SFC+, users can seamlessly connect with leading brands like ABS-CBN, the SM Group, Philippine Airlines, SMDC, BDO Unibank, Smart, Globe, East West Bank USA, and BayaniPay, among others, simplifying global transactions and bringing the best of the Philippines to North American shores.
“From purchasing items and services to paying bills and even investing in the future of families and relatives they support, SFC+ will make these experiences rewarding for every global Filipino through our membership program,” said Rebaya, who is also the Executive Vice President of Seafood City.
With every partner brand, SFC+ members enjoy exclusive access, curated deals, discount savings, and Suki points. SFC+ members further enjoy the privilege of paying with Suki points for their purchases at any Seafood City store including online.
SFC+ will add more brands to its roster to expand its service offerings to global Filipinos.
Features designed for the global Filipino
Some of the key features of SFC+ include zero-fee remittance, bills pay, and embedded banking services by BayaniPay with East West Bank USA and BDO Unibank; digital shopping for Seafood City locations; discounted iWant TFC subscription; converting SFC+ points into Philippine Airlines Mabuhay Miles and vice versa; end-to-end purchase of SMDC condominiums with full support of licensed real estate professionals in the U.S.; premium access to thousands of SM brands and outlets through the SM Gift Pass Choice; direct donations to the ABS-CBN Foundation Inc. and Gawad Kalinga USA; and a library of Filipino recipes and cooking videos.
“We welcome SFC as our latest partner under the Mabuhay Miles program. Our shared values of promoting Filipino culture and tradition have made our partnership truly special and memorable,” said Philippine Airlines President and COO, Stanley Ng. “Surely the Suki points of SFC+ customers can take them to exciting destinations and even help them fly home once they start redeeming with Mabuhay Miles or convert their Mabuhay Miles into Suki points,” he added.
Through SFC+, overseas Filipinos can also purchase local products on its marketplace and e-commerce features and have these delivered to the homes of their relatives or friends in the Philippines.
Frictionless investments in multiple verticals like real estate, which allows users to conveniently purchase properties in the Philippines from abroad, and health care will soon be available on the app.
“As the ‘good guys,’ we continuously seek innovative ways to provide more value to our customers, making it easier for them to invest in their dream properties for themselves or their loved ones back home,” said Jessica Sy, SMDC AVP and Head of Corporate Planning and Development. “By partnering with SFC+, we are extending our reach to global Filipinos, offering them a seamless platform to invest in the good life, no matter where they are in the world. Through this collaboration, we reaffirm our commitment to building communities that enhance lives and connect people to progress."
“We are proud to be part of SFC+ to deliver tailored banking solutions to the Filipino community in the U.S.,” said Parker Shi, Chief Operating Officer of East West Bank USA. “Through this collaboration, we aim to enhance the financial well-being of Filipinos by providing convenient access to essential banking services and exclusive rewards."
“Since 1989, millions of Filipinos in the U.S. and Canada have found a home away from home in Seafood City stores,” Rebaya said. “This is our way of giving back to our countrymen who keep on giving. Our ecosystem of benefits is the advantage they unlock once they download the app and become SFC+ members.”
